do i need wedding video?

The Immeasurable Value of Wedding Videography

The sun had set, casting the world into twilight. As I navigated the winding roads, a blur of tears made the journey feel endless. Every turn and curve felt like an hour. The weight of the message I carried made my heart heavy, unsure of how to break the news to my wife. Her mother, my beloved mother-in-law, had suddenly passed away. A call from her devastated father, imploring me to deliver this heart-wrenching message, left me speechless.

As we came together, enveloped in grief, a treasure trove of old photographs became our solace. We lost ourselves in the memories, smiling at the snapshots of family vacations, and pausing at her radiant wedding pictures. The youthful glow in those photos felt like it was taken just yesterday. But as we searched for recent memories, we were met with a void. The camera had grown shy of her in recent years, a consequence of the extra pounds and a touch of self-consciousness. The stark realization hit us: just four cherished photographs captured her bond with our 4-month-old son. But videos? Those were even rarer. Oh, how we longed to hear her soft coos and infectious laughter as she cradled our baby.

Amid this poignant reflection, a silver lining emerged. Our wedding video from four years ago featured some of the most intimate and authentic moments of her. Although they were priceless, the longing for more remained.

For those in Austin, Texas, the average professional wedding videographer costs around $3,000, while Chicago stands at about $4,000. While this might seem like a significant chunk of your wedding budget, consider this: so many couples later regret overlooking videography. Photos are beautiful, but videos? They have the power to unlock a floodgate of emotions, immersing you into moments you might have forgotten, making you feel as if you're reliving the day.

As a wedding videographer, let me whisk you through the magical world of capturing moments, and champion the cause of memories over dollars. Here's the truth:

"Cut the vague clutter to make room for the meaningful specifics."

You might grapple with the conundrum of desires vs. budget. But, allow me to be the voice of your "future self." Two decades from now, the amount spent today will pale in comparison to the richness of the memories you possess.

Your wedding video is more than just a fleeting Instagram sensation. It's a legacy. It's the warmth in your mother's voice, the tenderness of your great aunt's embrace, and the surprise slow dance with your partner. It's the timeless memory you'll share with your descendants.

Two years ago, when I bid farewell to my mother-in-law, the video clips from our wedding became our solace. They showcased her in her element, vibrant and joyous. Now, in hindsight, I would give anything, even forgo lavish decorations or a grand cake, for a few more of such moments.

Many weddings represent the last family reunion of sorts, the final dance with parents, or a parting glimpse of grandparents. Allocate your budget wisely to honor these irreplaceable memories. Hire a professional filmmaker who recognizes their worth.

Are you on the fence about wedding videography? Dive deeper into its value in my detailed blog: The price of wedding photography & videography.

Because videography shouldn't just be an afterthought. For many, including me and my couples, it stands shoulder-to-shoulder with the venue and photography. If you're about to embark on this beautiful journey, reach out. Let's treasure these moments forever, together.

do i need a wedding videographer?

I was driving home tears streaming down my face. I didn’t know what to do, what to say, who to call. I texted an older gentleman from my church. “Please pray!” my mother in law had just passed away suddenly. It was 7pm and my father in law had called. He couldn’t bring himself to tell my wife over the phone. He asked me to tell her! I was an hour away from home. That was a long car ride…

When prepping for the funeral we looked back through all the old photos. Vacations, snapshots and then her Wedding photos. She was beautiful. When we were looking for more recent photos however we were shocked. There weren’t any. Not nearly as many as her younger years. She had gained a little weight and was camera shy. We soon realized that we only had 4 total photos of her with our new baby and he was 4 months old. We had no video… What we would have given to see her hold and cuddle her grandson. To hear her voice and laugh as she held him. She loved him so much.

Some of the ONLY videos we had of her were from our wedding 4 years prior. The videos we have are priceless, but we still wish we had more.

The average cost of a professional wedding videographer in the Austin Texas area is around $3,000 and in Chicago its about $4,000. That can be a real line item in a budget, but skipping on videography is one of the “biggest regrets” most couples have and for good reason. The sounds and visuals from video can bring back emotions and memories locked away you never even knew were their. The connection you get from video is very different than that of photo. In some ways its deeper, more personal, and more visceral.

As a wedding videographer hopefully I can help guide you through this topic a little and advocate for your memories over dollars. You are going to have to make sacrifices… You are going to cut the vague clutter to make room for the meaningful specifics, but in the end you will be glad you did.

“Cut the vague clutter to make room for the meaningful specifics.”

What you and every other couple will struggle with is something very personal. Wants Vs Budget. I’m going to advocate for your “future self”. The few thousand dollars you will spend now is literally not going to mean anything to you 20 years from now. You will be so glad you have those memories.

Wedding video is not just for an Instagram post, but it's something you can show to your children and grandchildren. You want something that takes you through the emotions of the day... You want the voice of your mother, the embrace of your great aunt, those moments of your parents dancing on the dance floor to show to your children, your slow dance with your guy that you never dreamed he would agree to... You want your memories.

I’m just gonna be real, some of the only things you’re gonna have from your wedding to remember your day, is the photography and videography. And there’s a huge difference between the two.

When I lost my mother-in-law two years ago, we were so grateful that we had video of her from our wedding. She was not one who likes to be on camera. But at our wedding she was dressed up nice and felt good about herself, and was in a bunch of photos and video. I can’t tell you how much money I would pay now for even a few more videos of her. Hearing her voice, and seeing her having a great time was more than priceless. I honestly think if it was down to having a cake, or centerpieces, or even cutting down the guest list, versus having a video I would recommend people cut whatever they need to cut to make sure they have professional wedding videographer capture their memories. When this is all over those are the only things are going to have left 20 years from now. For most people it’s their first and last family reunion, it's their last dance with their mom and dad, it's the last time they will see their great aunt and their grand parents. Taking the time to build a budget that respects those moments and memories is well worth the time and financial investment it takes to hire a professional filmmaker.

If you are looking for what you should be thinking about when hiring a wedding videographer check out my detailed blog about it. “The price of wedding photography & videography” https://www.filmandframe.com/mainblog/cost-of-wedding-photo-and-video

When it comes to videography it really shouldn’t be a difficult decision. For me and my couples it's not an afterthought, it's right up there at the top of the list with booking the venue and photographer.

The price of wedding photography & videography

selecting a videographer or photographer who doesn't suck!

When selecting a videographer or photographer sometimes it can be hard to find the perfect balance between budget and quality. There are many factors that go into pricing and selecting either, everything from gear, experience and talent to expenses, market conditions, and the location of your wedding.

I wish I could say photo is $X,XXX and be done with it… but that won’t really help you or anyone else. Each creator puts a lot of thought into pricing, its usually not just a random subjective number. This is going to be a long comment, but it should give you everything you need to know when budgeting… Take the following into consideration:

Location

If you are looking for a videographer in Brady TX its going to be cheaper than in Austin or Dallas. Bigger populations tend to have higher prices but more professional talent available.

Experience

Anyone in business for a while should have LOTS of weddings under their belt (I have filmed over 100 weddings myself). (And I’m still learning might I add) They should also have a pretty good understanding of their expenses and will tend to have higher prices, not just because they are worth more (and they are) but because they know what it truly costs to be in business. The quality and reduction of risk their expertise and experience brings is well worth that extra cost.

Artistic style and Talent

You should be looking at this as hiring an artist, they are making a work of art and different artists come with different levels of talent. You should expect to pay a higher price for a more talented artist. If a videographer's film of some stranger is making you cry there's a reason for that and the videographer who created that film will be in higher demand and thus worth more.

Hours of coverage

It's really difficult to capture the whole day in 6 hours. There is just too much going on. Average wedding is about 8 hours and the max I've seen is 12 in a day BUT I know videographers and photographers who have spent many days traveling around the world with a couple leading up to their wedding. Your timeline should dictate the hours of coverage not necessarily your budget.

In most cases there is no reason to cover more than 10hours on the wedding day. From a story standpoint usually there is not too much happening after the dance floor is open, unless there is some kind of sparkler exit. But this is something a good/professional vendor will discuss with you. Your Photographer and videographer will be able to help you plan and mold your timeline that will support your vision and what they need to accomplish it.

Length of edits and Prints

Typically adding edits or requesting a longer edit is going to cost more. I personally offer a sorter highlight film which is a creative film focused on the couple and their story (my couples love it) and then as couples select larger packages they can add a 20minute documentary or full edits of their ceremony or other parts of the day.

Equally adding albums, prints, frames, thank you cards will all cost more. It's worth it to work with your photographer to get high quality prints on archival paper so that your photos and albums look stunning 20 years from now. Trust me there is a MASSIVE noticeable difference between what is printed through a professional studio and Walgreens. All of these things, of course, will affect the price.

So this is my honest assessment as to pricing even if it makes some couples and vendors uncomfortable...

It's going to be harder to find reliable well established artists who have experience, and know their style and craft at a lower price! This is not a knock on low prices or beginners (everyone starts somewhere) it's just the honest truth. We all started here... Everyone has a good camera these days but not everyone is meant to be a wedding videographer. You can find great hidden talent BUT When working with someone new they inevitably have less experience and gear SO you need to work extra hard at vetting any new or low cost videographers or photographers.

Budget Vs Quality (IMO)

• Amateurs under $1,000 (Don’t Hire)
  Theses people are learning with your wedding OR are “Fly by night studios”. Theses Amateurs have no clue how to filming your wedding, will be horrible at communication and will cancel at the drop of the hat. Or worse are just scamming you! You will have called them 10 times gotten no answer only find out a week before your wedding that they forgot your wedding date and are “building homes in another country” and unable to film your wedding… (I should know, it happened to me)

• Hobbyists $1,200-1,600 (Probably Don’t Hire)
  Hobbyists will be hit or miss you might get someone amazing, a new kid fresh out of college eager to put in the work, or a talented mom picking up her long lost love for photography, BUT you could also get someone who really has no idea what they are doing or who doesn’t take their work seriously and are using your wedding as practice to build their “portfolio”. (“Building my portfolio” is code for “I’ve never done this before and have no idea what I’m doing and will probably mess this up” )

• Cheap Studios $1,200-2,000k+ (Probably Don’t Hire)
  A cheap mass market studio’s priority is “quantity over quality” they cut corners and send people with less experience to service large amount of weddings so they can maintain a good profit margin. Good profit margin is great for business BUT in a people intensive industry to keep those margins they MUST sacrifice quality and customer support. It can be hard to find a mass market studio that can create amazing films, have great customer service and a low price, inevitably corners get cut somewhere, so be sure to really check the reviews.

• Solo Professionals $1,700-2,500k+

 (Consider Hiring)
  This is where you will start getting good wedding video and photo professionals. They have invested in their craft and are serious about working hard to make you happy. They have experience enough to know their worth and charge appropriately.
  
  

• Small studio owner operators $2,500k-$4,000 (Hire)
  Theses owners and artists may shoot solo or bring a professional team of artists to your wedding. They walk you through their work and help you find the perfect package. They have years of experience or at least a large volume of work that is easily verifiable. You should expect artistry, professional service, great communication and a beautiful end product and film (This price and above is also where you can start finding great talent)


  
  

• A boutique high end studio or solo artist $3,000k-$6,000 (Hire)
  With theses creators artistry and craft is foremost. You should expect amazing artistry, professional service, great communication and a beautiful end product which looks and feels unique to that artist. You should be able to look at a collection of work and be able to pull theirs out with constancy. Their style is unique to them.
  
  

• Destination Filmmaker / Photographer and artist. $5,000-$15,000
 (Hire if they are available)
  Theses artists have a limited schedule and only take a limited number of weddings a year. If you are not a good fit they will let you know. You are hiring them for their mission and will plan your wedding schedule around their vision and style. They are leaders in their field and willing to travel. They will sometimes bring a team and sometimes shoot solo; they are artists not vendors. And their work is top of the pack for a reason.
  
  

• Celebrity Filmmakers / Photographers and top artists. $20,000-$40,000+ 

(Um duh… Hire them if you can)
  You're hiring theses artists for their impeccable work and world renown reputation. These are the Filmmakers and Photographers that select you not the other way around. They are published on websites and in blogs, work with celebrities and book years in advance. If they are available and you can afford them you are getting the best in the world.
  
  

Budgeting

The truth is you only have so much money. Join the club. We all want the Lexus but can’t always afford it.

I’m going to be an advocate for your future self. 20 years from now spending an extra $1000 on your photographer or videographer is going to mean very little… but if it's the difference between getting a fly by night newbie who looses your footage and having the images of the last time you danced with your dad I will tell you this… SPEND THE MONEY!

I would suggest setting your budget and see what you can find in that range BUT if you are on a tight budget and the artist you want is just out of reach be flexible with other things (say ditching the candy bar and the turtle doves) cut something else you don’t really need or want to build a great budget for something you do truly want.

Final thoughts.

I would staying away from Cheap Studios and Amateurs.

Only consider Solo Hobbyists if...

1) you know and trust them and have someone who can vouch for their character. 2) Have seen and feel comfortable with their limited work. 3) You keep good communication with them. (Sometimes when it's just a hobby it takes longer to get things done.)

At every other price point you should be fine, BUT as always the saying “You get what you pay for” really rings true in this industry.

Lastly…

Always insist on signing a contract, a deposit of 30%-50% is very common and you should expect to pay your remaining balance in full 30 days before the wedding.

Hope this has helped if you want to read more blogs like this please drop a comment below and let me know!